How To Make Money | Keeping Affiliates Motivated | Keyword Research That Works | Managing And Recruiting Affiliates | Affiliate Marketing
With affiliate programs, it really pays to work well
with others. Also known as referral programs,
affiliate programs are normally commission based
sales. You'll recommend a site to your visitors and
then pick up a percentage of any sale that those
visitors make. You'll benefit from the commission
and the merchant benefits from the sales.
If you already have a website set up, you can run
an affiliate program from it, or you can simply
build a site to promote a particular product or
service. As long as it brings in more cash than it
takes to build or run it, you'll be fine.
With any marketing program, you'll need to be careful
when you select an affiliate program. The benefit
of an affiliate program will give you another way
to make money from your users. Instead of selling
them a product, you simply send them to a partner
then take a cut of the profits.
Even though it may seem tempting to go for programs
with the highest commissions, those programs won't
pay you anything if your visitors don't buy them.
Below, you'll find some tips to help you select an
affiliate program that's right for you:
1. Do not accept any less than 25% with
commission. You can find many programs with great
payment structures and high percentages of pay in
just about any field.
2. Look for statistic pages that list the
number of click throughs, sales, and earnings so
you'll be able to see how you are doing.
3. Always look for programs that offer a
wide variety of tools to put on your web site,
including banners, text links, and of course graphics.
4. Find out hwo often you'll be paid and
be sure that the payment schedule meets with your
own expectations. Some programs will pay monthly,
while others will pay quarterly.
5. Be sure that top level support is
included. If they can't answer your questions in
a quick and timely manner, you don't want to work
with them.
Once you learn what you are doing with affiliate
programs, you can make a lot of money. If you
are just starting out, you should always use common
sense and not rush into anything. As you become
more familiar with how things work, you'll be well
on your way to making a lot of money - and
enjoying making it. If you have to work hard, you'll
be glad you did.
Running affiliates programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn't quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you make want to
provide them with the right tools to get the job
done successfully.
If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.
Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.
The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.
The main reason most affiliates don't perform that
well is because they don't possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.
Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn't generate much excitement at all.
Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.
You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more
motivated.
Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.
Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money - you are
succeeding and making money as well. In reality -
their success is your success.
On the internet, keywords are terms or words that
relate to particular topics. Keyword research will
involve various aspects, such as finding sales
oriented keywords or driving maximum qualified
users to increase their online sales.
Keyword research is the first step towards a
successful search engine optimization campaign.
You have to be very careful when selecting keywords,
as it can be very tricky to select targeted keywords
for a website.
The selection of keywords should always be based on
various aspects such as product names, services,
brands, or general terms. Often times, people forget
about targeting geographical terms when they have
global presence.
When doing keyword research, it's highly recommended
to do a very thorough market research analysis to
find the best keywords used by search engines to
find products and services online - and find out
what keywords are targeted by competitors who are
doing well in marketing on the internet.
The first step in finding the best keywords is to
make a list of the products, topics, and services
that you offer. You can also make good use of your
website logs to know which keywords have brought
you the traffic in the past.
Be sure to select keywords that clearly define your
business and products to drive traffic from the
search engines. There are some websites which get
high levels of traffic through general keywords
although they might not end up being sales.
Today, users of search engines are aware of how
they work, for searching products and services on
the net. Users always look for the better products,
locations, etc. Therefore, you should cover all
terms for each - products, locatins, etc.
There are numerous tools available which will help
you identify keywords that are suitable for search
engines. The challenge here, is to determine which
keyword is the best to generate traffic.
Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It's very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all - its legal.
Below, you'll find some tips when screening:
1. All affiliates must have an active web
site. If not, they may be spammers.
2. The affiliate site content must relate
to your products or services.
3. The site should have appropriate levels
of content.
4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.
Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:
Malware - Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.
Fake purchase - If you have a product of high value
that returns large commissions for affiliates, you
may notice some bad parties signing up, then using
stolen or fake credit card information to purchase
products via their links.
Communicating with affiliates
Good affiliates are normally busy, as they can
easily forget about your services and products.
As time goes by, your offers can wind up less in
less visited areas or accidentally deleted.
It's extremely important to stay in contact with
your affiliates, even more so with the high performers.
Do not wait for them to contact you, as if you
do, it normally means they are reporting a problem.
By taking the time to contact them, you are showing
that you are interested in the partnership.
You don't need a new product as an excuse to
contact your power affiliates. Even if it's just
a quick note to ask if they need anything. You
can also use the opportunity for feedback on your
program as well.
Managing a successful affiliate program is not an
easy task you can fully automate, as you'll have
to get involved. Happy affiliates are more
productive, and the more money they make - the
more money your company makes as well.
How To Make Money
With affiliate programs, it really pays to work well
with others. Also known as referral programs,
affiliate programs are normally commission based
sales. You'll recommend a site to your visitors and
then pick up a percentage of any sale that those
visitors make. You'll benefit from the commission
and the merchant benefits from the sales.
If you already have a website set up, you can run
an affiliate program from it, or you can simply
build a site to promote a particular product or
service. As long as it brings in more cash than it
takes to build or run it, you'll be fine.
With any marketing program, you'll need to be careful
when you select an affiliate program. The benefit
of an affiliate program will give you another way
to make money from your users. Instead of selling
them a product, you simply send them to a partner
then take a cut of the profits.
Even though it may seem tempting to go for programs
with the highest commissions, those programs won't
pay you anything if your visitors don't buy them.
Below, you'll find some tips to help you select an
affiliate program that's right for you:
1. Do not accept any less than 25% with
commission. You can find many programs with great
payment structures and high percentages of pay in
just about any field.
2. Look for statistic pages that list the
number of click throughs, sales, and earnings so
you'll be able to see how you are doing.
3. Always look for programs that offer a
wide variety of tools to put on your web site,
including banners, text links, and of course graphics.
4. Find out hwo often you'll be paid and
be sure that the payment schedule meets with your
own expectations. Some programs will pay monthly,
while others will pay quarterly.
5. Be sure that top level support is
included. If they can't answer your questions in
a quick and timely manner, you don't want to work
with them.
Once you learn what you are doing with affiliate
programs, you can make a lot of money. If you
are just starting out, you should always use common
sense and not rush into anything. As you become
more familiar with how things work, you'll be well
on your way to making a lot of money - and
enjoying making it. If you have to work hard, you'll
be glad you did.
Keeping Affiliates Motivated
Running affiliates programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn't quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you make want to
provide them with the right tools to get the job
done successfully.
If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.
Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.
The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.
The main reason most affiliates don't perform that
well is because they don't possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.
Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn't generate much excitement at all.
Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.
You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more
motivated.
Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.
Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money - you are
succeeding and making money as well. In reality -
their success is your success.
Keyword Research That Works
On the internet, keywords are terms or words that
relate to particular topics. Keyword research will
involve various aspects, such as finding sales
oriented keywords or driving maximum qualified
users to increase their online sales.
Keyword research is the first step towards a
successful search engine optimization campaign.
You have to be very careful when selecting keywords,
as it can be very tricky to select targeted keywords
for a website.
The selection of keywords should always be based on
various aspects such as product names, services,
brands, or general terms. Often times, people forget
about targeting geographical terms when they have
global presence.
When doing keyword research, it's highly recommended
to do a very thorough market research analysis to
find the best keywords used by search engines to
find products and services online - and find out
what keywords are targeted by competitors who are
doing well in marketing on the internet.
The first step in finding the best keywords is to
make a list of the products, topics, and services
that you offer. You can also make good use of your
website logs to know which keywords have brought
you the traffic in the past.
Be sure to select keywords that clearly define your
business and products to drive traffic from the
search engines. There are some websites which get
high levels of traffic through general keywords
although they might not end up being sales.
Today, users of search engines are aware of how
they work, for searching products and services on
the net. Users always look for the better products,
locations, etc. Therefore, you should cover all
terms for each - products, locatins, etc.
There are numerous tools available which will help
you identify keywords that are suitable for search
engines. The challenge here, is to determine which
keyword is the best to generate traffic.
Managing And Recruiting Affiliates
Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It's very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all - its legal.
Below, you'll find some tips when screening:
1. All affiliates must have an active web
site. If not, they may be spammers.
2. The affiliate site content must relate
to your products or services.
3. The site should have appropriate levels
of content.
4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.
Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:
Malware - Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.
Fake purchase - If you have a product of high value
that returns large commissions for affiliates, you
may notice some bad parties signing up, then using
stolen or fake credit card information to purchase
products via their links.
Communicating with affiliates
Good affiliates are normally busy, as they can
easily forget about your services and products.
As time goes by, your offers can wind up less in
less visited areas or accidentally deleted.
It's extremely important to stay in contact with
your affiliates, even more so with the high performers.
Do not wait for them to contact you, as if you
do, it normally means they are reporting a problem.
By taking the time to contact them, you are showing
that you are interested in the partnership.
You don't need a new product as an excuse to
contact your power affiliates. Even if it's just
a quick note to ask if they need anything. You
can also use the opportunity for feedback on your
program as well.
Managing a successful affiliate program is not an
easy task you can fully automate, as you'll have
to get involved. Happy affiliates are more
productive, and the more money they make - the
more money your company makes as well.